podcast

64: Empathy in Sales with Ginger Whalen

Ginger Whalen: @gingerwhalen

Show Notes:

  • 01:28 - Everyone Does Sales
  • 02:11 - Sales is an Exchange: Understanding and Solving Others’ Problems
  • 05:58 - “Personas”; Empathy vs Sympathy
  • 11:47 - Empathy Requires Introspection
  • 15:12 - Persona Example
  • 20:33 - Making Incremental Improvements
  • 23:15 - Challenges in the UI Business Space
  • 29:25 - TL;DR on the Business Development Process

Resources:

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